Strategy: I create your campaign strategy to attract your ideal clients and get them to your desired action.
Landing Pages Review – I review your lading page and thank you page and give you detailed feedback to make sure they are optimized for conversion and Facebook’s critical eyes.
FB ads copy – I will write the copy for your ads. If you already have ads copy I will review it for you, and possibly change it. Put simply, I know what works and what doesn’t.
FB ads approval – I make sure your ads are approved by Facebook.
Image Design: I will select and design attractive images for your ads, and we will test a set of 3 – 6 images to check what works.
Pixel installation: I will help you (or do it for you if you need) place the right tracking pixels on the right pages, so we can track your results and retarget your visitors.
You will also receive a Pixel reference document with your unique tracking pixels and installation instructions, so you always have them handy for future ads.
Laser sharp targeting: I will perform a thorough research of your target market to identify who they are, where they are and what they are most likely to respond to. So you get the right leads. This is also great market research. You will have useful data that you can use over and over for future campaigns.
Campaign and ad setup: I will create and set up your ads in Facebook, including a number of different ad sets to optimize your campaign (so you pay less for leads).
Your campaign may include a number of different ads to a cold audience, a custom audience, a lookalike audience, and re-targeting ads. It’s all included.
Daily monitoring: I will constantly monitor your ads, interpret Facebook data and if needed, I will tweak your ads for better performance.
I will also switch off what’s not working and optimize what is working, so that you will get more leads for less money.
Reporting: In our Google shared Folder you will have instant access to your results, which I update often, so you can keep track of your ads performance.
Communication: We will discuss your ads performance after the first 72 hours.
I communicate with you often throughout your campaign to keep you informed and ensure your total peace of mind. If you have any questions at any time, you can easily reach me by email.
Data and market insights: Once we launch your campaign, we will have lots of data and insights into your target audience that you can use for future campaigns: what they respond to, what they don’t, how much you can expect to pay for ads in your industry, and so on.
Recommended budget: I recommend to start with a budget of at least $250 per campaign. This allows enough budget to test different audiences, design and copy, and find out exactly where your target market is and what they respond best to, so you can get the best results.
If you’re interested in using Facebook to increase your sales and grow your business, get in touch.