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DevsBrianTeam completed over 415 web projects of 278 clients at various marketplaces.Leading Wordpress website & Customization, Any custom website, Ecommerce solution, Shopify Store, Woocommerce website, Landing page, Email template design, Mailchimp automation, Sign-up/Pop-up/Gravity Form Specialist Freelance TEAM.
Whether you’re a buyer’s agent, listing agent, firm owner, or real estate marketer, you need a professional landing page optimized to convert your leads to buyers within a limited amount of time.
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->Are you struggling with a landing page design that will be focused to capture leads or close sales for your Business?
-> Is your website failing to produce significant new leads and clients?
-> Are you want to attract your audience, drive traffic and convert this traffic into sales.
-> Are you spend so much money on advertising to drive traffic but not getting enough Conversions or Leads on your website?
-> Trying to promote your business but not getting enough conversion on your website?
-> Are you looking for a modern and great looking real estate website or a landing page to generate leads for your real estate business or company?
-> do you need to redesign or revamp your old website?
-> Did you know that the use of 10-15 landing pages can actually increase your leads by as much 55%? Take advantage of that by utilizing our landing page design services now.
-> A well-designed landing page can be the determining factor as to whether you convert your traffic into customers.
-> A bad landing page is one of the most common and frustrating mistakes you can make in any online venture. It’s a leaky bucket that costs you leads, money and even your SEO.
-> Landing pages can make it easy for your audience to make a purchasing decision regarding your services and products.
-> Landing pages are designed to make your audience commit to specific actions. You want them to take actions such as purchasing a product, scheduling a call, signing up for your email list.
-> An effective landing page does not only draw the attention of your audience, but it can also allow you to establish a connection and a contact with them. That can be done with a simple form that asks them for their contact details. We can help set that up for you.
-> When site visitors see a good landing page with all of the information that they need, there is less chance that they will leave your site. They’ll likely to stay and click around to find out more.
*** When visitors are finding what they are looking for on your site, that usually leads to a higher conversion rate, which leads to profit. As we mentioned, our landing pages are designed with your goal and call-to-action in mind; the ultimate aim of our landing pages is to increase your ROI.
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Many people define a landing page as simply any page a visitor lands on after clicking some type of CTA in an email or promotional campaign. That’s incorrect.
Similarly, just because your homepage gets the most organic and paid traffic doesn’t make it a landing page.
A landing page is any standalone web page, disconnected from the main navigation, that is built to get visitors to take a very specific action (sign up, download, call etc).
For example, a person may see a custom landing page after clicking a link in a Tweet that encourages them to download your newest ebook. That landing page prompts them to fill out a form in order to get the ebook, which captures their contact information so you can follow up through phone and email marketing.
Buyer agents, seller agents, brokers can all use landing pages to reach new prospects and clients.
Examples include:,
What’s the big deal about real estate landing pages?
Basically, they are your lead generation workhorse. In fact, companies using 40 or more landing pages generate 120% more leads than those using fewer than 5.It’s hard to deny the correlation between the number of landing pages and leads.
Here are a few real estate stats to sell the value of custom landing pages:
By using custom real estate landing pages for each different offer or value proposition, you can increase lead conversions and win more clients.
You may be thinking, “I get it: more landing pages = better.
But, how do I go about producing more of these lead gen assets?”
The answer boils down to three fundamental components:
Lead Type: Buyer
Consumers are used to making bookings online for everything from dinner reservations, to hair appointments, to product demos. With that in mind, it’s important to make it as easy as possible for prospects who are ready to speak to a real estate agent to book an appointment with you online.
If you use a tool like Calendly for scheduling appointments, send visitors directly to your page to schedule their appointment. Otherwise, stick with your own landing page.
When creating a landing page for appointments, be sure to set clear expectations about when and how a lead will hear from you. Also, be sure to give visitors the option to call right away.
Lead Type: Seller
The majority of real estate marketing efforts are focused on buyers. But landing pages can help you convert seller clients as well.
One of the best ways to do this is by offering prospects a free home valuation report when they provide their address and contact information.
Home Valuation landing pages are a great opportunity to use a two-step form.
First, a visitor enters their street address and clicks the button. Then, they’re prompted for contact details so you can send a report.
This tactic uses micro-commitments to boost conversion rates: once a visitor completes the first step (entering their street address), they are more likely to finish the process by filling in contact information.
Once a seller prospect submits your form, you could use tools provided by your MLS or third-party software like CloudCMA to send a Comparative Market Analysis (CMA) report. Or, you could contact them to introduce yourself and gather more information about their needs.
Lead Type: Buyer
The most qualified buyer prospects have done their homework, and are looking for more specific information about the areas they’re interested in. A community page, also called an area page, allows you to highlight a specific region within your market.
An effective community page should offer visitors a combination of images and content that demonstrate your expertise about a local area. The best community pages drill down to smaller areas like neighborhoods, school districts, housing developments, and include search keywords and phrases relevant to those areas.
Lead Type: Buyer
Whether they’re buying a first home, or fifth, consumers are always looking for tips and guidance on how to navigate the home buying process.
By offering a downloadable home buyer’s guide, you can give prospective clients a valuable resource that demonstrates your expertise.
Lead Type: Seller
Home sellers are also looking for advice, including how to set the right sale price and which improvements should be made before putting a home on the market. A downloadable seller’s guide provides useful insights and demonstrates your expertise.
Lead Type: Buyer
Property listings are a real estate agent or broker’s greatest assets. While full details are readily available for most listings on the web, certain kinds of listings are not.
These include foreclosure listings, “coming soon” listings, or pocket listings, as well as unique or luxury listings that may be more difficult for visitors to pick out.
By assembling lists of these specialty properties (and offering them up in exchange for contact information), you can quickly create a valuable asset that captures the interest of motivated buyers.
Lead Type: Buyer
While it doesn’t meet all the criteria for a landing page, a pre-filtered listing search is a quick and easy way to offer visitors a page that’s tailored to their needs. Whether you’re advertising waterfront properties in Cape Cod, or townhomes in Brooklyn, a search landing page helps you engage and capture a select group of qualified visitors.
Editor’s note: Placester’s IDX search pages can be pre-filtered according to nearly any data field in your MLS, including price, bedrooms, bathrooms, zip code, and many more.
Now that you’ve looked at some of the most common types of real estate landing pages, let’s review some best practices for increasing conversions.
Lead Type: Buyer
A Home Search Landing Page allows visitors to search for new homes in their target area after landing on the homepage of a broker or agent. It’s not strictly a landing page as we defined earlier because a homepage usually contains a navigation menu so visitors can reach other pages on the site.
Agents can capture leads in a couple of ways. At one extreme, they might require visitors to enter their contact details before they can search for any properties. On the other hand, they may allow a few “free” searches before requesting details either via a timed popup or a specific number of searches.
Understand the real estate buyer/seller journey
Before you set out to create a custom landing page, think about your target customers. What is their path to buying or selling a home? Generally, any buyer’s journey consists of three main steps:
By creating landing pages with offers that correspond to each stage in the home buyer and seller journey, you can identify prime opportunities to connect with prospects when they’re ready and motivated, then tailor your landing page messaging to their precise needs.
Match the message and style of your original ad
People don’t stumble across your landing page: they’re brought there by an online ad, search result, social media post, video, or mailer. With that in mind, it’s important to make your landing pages consistent with the look, feel, and message of the content that drove visitors there in the first place.
When a visitor sees the headline, color scheme, or imagery of your landing page is the same as the display ad they clicked on, they’ll know they’re in the right place, and be less likely to abandon the page.
Nail the value proposition
Generating leads is a two-way street. Your audience won’t give you their contact details if there’s nothing in it for them. By offering something of value on your custom landing page, you create an incentive for them to take a step closer to becoming your client.
For example, a couple who is considering moving to your town may be interested in a free neighborhood guide with information about local attractions, businesses and schools.
Not only will they learn more about your area when they download the guide: you’ll be there to help them take the next step.
Here are a few key elements of a strong value proposition:
Whatever you offer, make sure (1) it’s compelling to your target audience, and (2) they know exactly what they need to do to obtain it.
Write a single clear call-to-action on your custom landing page
For the button itself, you’ll want to avoid “friction words” like “submit” as they can come across as negative.
Dan Zarrella from HubSpot found that landing pages with CTA buttons labeled “submit” had lower conversion rates than those that used other wording:
So instead of using generic terms like “submit,” “buy,” “sign up,” “give,” or “register,” try to emphasize the value users will receive in exchange: “Get Home Value,” “Download eBook,” or “Claim Your Spot.”
Use the subheadline to create a powerful one-two punch
According to Neil Patel, “If the headline makes the visitor look, then the subheadline should make them stay. Together, these pieces of copy make up the one-two punch of a landing page’s power.”
The subheadline should be persuasive and go into more depth than your attention-grabbing headline. Usually, the subheadline is positioned directly underneath the headline.
Create subheads that directly communicate the benefits – what they’ll get, what it will do for them, what changes for them once they get your thing. For example, “Get more clients calling you”, “Improve your golf swing”, etc.
Use social proof (testimonials) to build trust
One way to boost conversions is to incorporate social proof in your messaging. For instance, if you’re using a landing page to promote your brokerage’s property management service, consider adding a real estate testimonial with a quote or rating from a satisfied customer.
When incorporating testimonials into a landing page, be sure to choose that are most relevant to your target audience. If possible, include a photo or video to keep visitors engaged, and get specific with stats or details that help prospects understand the ROI you’ve generated for clients.
Drive more traffic with paid ads
Depending on your existing marketing mix (SEO, social media, email marketing, etc.), you may need help driving traffic to your real estate landing pages. Paying for online ads can help quickly extend reach and expose your landing pages to a much larger segment of your target audience.
Two of the best platforms for real estate advertising are:
Google Adwords
Facebook Ads
Add a Facebook Pixel to landing pages (and thank you pages)
Have you noticed that ads for items or services you’ve viewed seem to follow you around the web? It’s called “remarketing,” and it’s not a coincidence.
By adding a pixel to your landing pages, you can continue to connect with visitors who leave without filling out your form.
A Facebook pixel is an invisible snippet of code added to your website that allows you to show Facebook ads to visitors the next time they log into the social network.
Ensure landing pages are responsive
More and more people are using their smartphones to search for products and services on the internet. And that includes real estate listings.
Figures from Pew Research showed that:
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