Good question. It’s one we get asked all the time. It all boils down to focus and the conversions – leads, sales or whatever action you want visitors to take – that results.
As the main page on a website, the focus of a homepage is to give an introduction into a company’s values and their product/service. The layout and content is specifically designed to pique the interest of visitors and encourage them to explore the other pages on the site.
is conversion. It’s a standalone page (that’s usually built on a company’s website domain) that’s designed to trigger a specific action of the user. It gets rid of distraction and keeps the user focused on one thing, whether that’s signing up for a newsletter, booking an appointment or buying a product.