Approximately 2.62 billion people are active on social media across the world.
That’s one pretty big reason to make sure your brand is visible on some of the planet’s most popular social media platforms, like Facebook, Instagram, Linkedin, Twitter and YouTube. Social media has become much more than a way to stay connected with family and high school friends, transitioning towards an atmosphere we can cultivate and curate to speak to our particular lifestyle. So much so that 37% of consumers report finding purchase inspiration through a social media platform.
Social media advertising is an incredibly targeted and cost-effective way to reach your desired target market. In fact, according to Sprout Social, 97% of advertisers say Facebook is their most used and most useful social platform to advertise on. If you can work out where your potential customers are hanging out online, then the potential to convert them into actual clients is huge. All it takes is one expertly made social media banner. If your target audience is mainly under 30, you’ll be glad to know that 72% of teens use Instagram most and contribute to the 1.6% engagement rate towards branded posts.